Online > TV

Nu la noi, ci in UK. Pentru prima data, piata de publicitate online depaseste piata de publicitate TV, intr-una dintre cele mai dezvoltate tari europene – 23.5% vs 21.9%.

Studiul, realizat de IAB UK, mai vine cu cateva informatii interesante:

• search advertising – 59.8%, classifieds – 22%, display – 18.1%
• top 5 industrii dpdv spending – Technology, Telecom, Finance, Entertainment and Media, Consumer Goods

Internet advertising has beaten all expectations to achieve growth in the most challenging market conditions. Online display has performed notably well against its peers in TV, print and radio despite more than £1.5 billion being wiped off the advertising industry. We have a rollercoaster of a year ahead but even in tough economic conditions marketers still recognise the value, accountability and measurability of online advertising.

Guy Phillipson, chief executive of the Internet Advertising Bureau UK

In Romania split-ul este probabil 3% – 60%.