Sorrell, WPP: Am fost prea optimisti

I think we probably could have moved more quickly. We budgeted this year’s revenues to be down 2% for the year. In the initial stages of the budget, we thought they would be up 2%. We took it down to zero, and then took it down to minus 2%. For the first half, we budgeted minus 4%, and it came out at minus 8%. So clearly we were too optimistic.

Martin Sorrell, CEO WPP

Interviul complet cu Martin Sorrell, CEO-ul celui mai important grup de comunicare din lume il gasiti pe WSJ + in clipul de mai jos: