Cand “less is more”

Citatul de mai jos, dintr-un interviu cu Steve Jobs , este un exemplu excelent de situatie cand “less is more“. Ceea ce ar trebui sa dea de gandit companiilor care se preocupa sa adauge cand mai multe functiuni unui produs bun, facandu-l in final sa fie un produs mediocru sau slab. Si este inca un motiv pentru care Apple a reusit sa dezvolte acest fenomen numit iPhone.

“Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine,” he said. “We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that’s the big draw. So what we were focused on is just reducing the price to $199. We don’t need to add new stuff. We need to get the price down where everyone can afford it.”