P&G isi propune sa ia online-ul in serios.

Si nu oricum, ci fixandu-si pentru 2013 un target de 4 miliarde USD din venituri obtinute via ecommerce, de 8 ori mai mult decat in prezent.

“Some categories see as much as 30% to 50% of their business in e-commerce. Our forecasts don’t suggest consumer products will ever work like that. But it’s not out of the realm of possibility e-commerce will be more than 1% of our sales. Getting north of 10% would be an aggressive goal, but somewhere in between that would be, we think, within the realm of possibility.”

Lucas Watson, Global Team Leader, Procter & Gamble’s Digital Business Strategy

Avand in vedere ca in Q1 2009 si-au dublat consumul de online display advertising [sursa], s-ar putea sa fie mai mult decat o ambitie. Conform TNS Media Intelligence, 1% din consumul de media al P&G in 2008 s-a orientat spre online. La ce sa ne asteptam in 2013 ? Si mai ales, la ce sa ne asteptam in Romania – o tara in care P&G (cel mai mare spender din piata in prima jumatate a lui 2009) a facut primii pasi timizi  pe online abia anul trecut, continuand in 2009 cu o investitie ceva mai semnificativa.